Thursday, September 09, 2010

Google Instant blacklists the Slutskys

Google's "Instant" search engine includes a blacklist for words and phrases involving what the company considers "violence, hate, or pornography."

Unveiled on Wednesday in the US, Google Instant serves up search results in "real-time" as you type. If you type "w," for instance, it gives you results for "weather." If you type "new" and then a space, it gives you results for "New York Times."

However, if you type "fuck" and – in old school fashion – press the search button or hit enter, results arrive as usual.

Google revealed the blacklist on Wednesday morning at the press event introducing Google Instant, after a reporter named "Slutsky" pointed out that her name did not generate real-time results. "We care a lot about child safety and these kinds of issues, so we had to think a lot about auto-complete and how that works as you're getting the results," said Google product manager Johanna Wright.

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