Subaru Targets Young Asian American Buyers with New Sweet Tomorrow Campaign: Subaru U.S. Division will continue to target group segmentation a step further and start a new advertising campaign for the Legacy 2011, which targeted Chinese-American market. The campaign has been produced in Cantonese, Mandarin and English, and can browse through a variety of media placements, including television, print, online and offline to run home.
The TV spot is called "Sweet Tomorrow " and shows a young Chinese-American family preparing for the birth of her first child. The announcement will air through October 2011.
"Potential for Subaru owners are in the target markets for this year younger than the general market," says Subaru. "The principles represented the population with 30 years of the life stage and style guidelines, including preparation for the birth of a child, hobbies, clothes and decorations, " the company said.
The TV spot is called "Sweet Tomorrow " and shows a young Chinese-American family preparing for the birth of her first child. The announcement will air through October 2011.
"Potential for Subaru owners are in the target markets for this year younger than the general market," says Subaru. "The principles represented the population with 30 years of the life stage and style guidelines, including preparation for the birth of a child, hobbies, clothes and decorations, " the company said.
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