The rumors were true: after months — years, even — of speculation, YouTube is preparing to launch a full-fledged live streaming platform, enabling its content parters to stream their video directly to users in real-time. This will put the service in direct competition with the likes of Ustream, Justin.tv, and Livestream. We recently caught screenshots of a live streaming option in the wild that YouTube only made available to its politics-oriented channel CitizenTube. Obviously it has much bigger plans for the feature.
Beginning Monday morning and running through Tuesday night, four select YouTube partners — Next New Networks, Howcast, Young Hollywood, and Rocketboom — will be streaming live footage on YouTube (you can see a full listing of what they’re broadcasting in the widget above Update: The widget is currently broken on Google’s end). But don’t get too excited just yet: this is only an alpha test, and YouTube will be taking the live streaming functionality down after the two-day trial. However, the company has confirmed that it plans to eventually offer live streaming to all of its content partners (it may just take a while to get there).
Live streams will only be available on YouTube proper (you can’t embed it in widgets yet), and YouTube won’t be archiving the footage, either. But it sounds like both of these features will be coming down the line. One key feature that will be active are comments — the four content providers will be able to respond to user feedback in real-time.
One important thing to note: YouTube’s language throughout the briefing was all about Partners, not the millions of ‘normal’ YouTube users. This isn’t surprising — there’s obviously a big infrastructure hurdle involved with streaming content from so many people, but, more importantly, there’s also a greater risk that someone will stream a suicide or something similarly awful.
The news has been a long time coming. Way back in February 2008 YouTube cofounder Steve Chen said that live video was on its way, and that it was slated to launch late in 2008. Obviously that didn’t happen, but the company has gradually been ramping up its live streaming efforts. In November 2008 it streamed a special concert to 700,000 concurrent viewers, but it relied on third-party CDN Akamai.
No comments:
Post a Comment